20 years ago being social meant something else than today. Back then it was necessary to go out and meet with people. Nowadays with technology, it is advertising and sharing your content on the internet.
Why is Social Media important?
Here you have the most popular websites around the world. 4 of them are social media.
for example, Facebook has over 2.000.000.000 users.
If you can build a popular page or channel on one of these pages you can find a potentially worldwide customer base.
The more popular you are on these pages the easier for you to build your brand.
If you aspire to build your brand and earn money from it you need to rank high on these pages. Because if you are easily found on them people will know you are worth money you call for.